> 2007 / tablecloth & identity / Fox Kitchen & Bar

Slight rebranding of FOX Kitchen - the restaurent and bar inside the world famous design hotel FOX.

We were asked to do an identity for the spring/summer season which had to be a discreet shift in looks, yet reflect a feel of a seasonal change.
We ended up with the theme "Nature's Rebirth" which included garden tools, furry things and new friends among the fresh herbal crops.

As a light start we designed a fox character, put some nice fur on the old logo and did a table cloth for the cutomers to look at while sipping drinks and enjoying the experimental food.

We also designed a new uniform for the waiters and a new light panel flow for the walls of the restaurent.