> 2010-2011 / product design / JENSENS

World of characters and stories developed for family restaurant chain Jensens in Denmark, Sweden & Germany in collaboration with Danish ad agency We Love People.

Five naughty chef students are thrown out of the Intergalactic Cooking Academy and sent to Earth to be reschooled in making great, delicious food for children across the nation. The students consist of Smask, a giant monsterrabbit, Dolores - a supercute heavy metal bunny, Zap - half boy half barbecue oven, Yoko - Japanese karate sushi chef, and Flaks - an immortal, androgynous but also mute chameleon bird.

The brief was to create a universe similar to a TV cartoon series with lots of humour, action and cinematic storytelling with design assignments such as balloons, shirts, play books, cartoons, website with intro movie and games, playroom interiors and more.

The universe is a big success in all 3 countries with lots of online visitors, happy kids at the restaurants and a constant production of new playbooks and merchandise throughout the coming years.