> 2012 / HELT / identity
Logo, identity, website, business cards and packaging design for new Danish artisan honey company HELT.
* Winner of Creative Circle Award for Best Food Packaging 2013
* Winner of Food & Media Award for Best Food Packaging 2013
The labels on the honey jars are colour coded and based on the classic beehive interior's honeycomb pattern. Each jar contains unique illustrations and icons based on its special flavour and the flowers from which the particular bees collected the nectar.
All the honey is artisan made in small batches from different parts around Denmark, among others in the next-biggest city in Denmark, Aarhus, where the bees live and make honey inside the city. Nectar from flowers does not contain any pollution so city honey is as clean as from a desolate field in the countryside.
HELT currently produces the flavours: Honey with Licorice, Honey with Sea Buckthorn, Honey with Raspberry, Honey with Ginger, Honey with Chili, Honey with Cranberry, Honey with Cocoa Nibs, Lind Honey, Spring Honey, Summer Honey, Late Summer Honey, Heather Honey, City Honey and Cinnamon Honey.